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CONNOR-WINFIELD CORP. Adds Manufacturer’s Representative ALIGNMENT To Support CHINA Region
Beijing, China (MAY 29, 2008) – Connor-Winfield Corporation, a USA based manufacturer of high-performance quartz crystals, oscillators, timing ICs and synchronization modules, announced the addition of Alignment Company Limited to the company's team of manufacturer's reps. Alignment brings over 60 years combined industry sales and technical assistance to the Connor-Winfield sales force for its Global Timing Solutions group.
Alignment will represent CW’s line of timing components and timing solutions in Hong Kong and China. Daniel Olp, President of C-W commented: “Alignment has clearly demonstrated its ability to successfully build the market for the CW timing devices in the China Region. Dan Zhao, Chairman & President of Alignment, along with his team, will be a tremendous addition to CW’s sales efforts in supporting our growing customer base in China and Hong Kong. For the past ten years, this group has unrivalled experience in the electronics component market, and we're confident that appointing them to represent our line will position CW Global Timing Solutions very well for continuing growth.”
Dan Zhao commented: “CW is world leading timing solution vendor, and we are very honored to reach a cooperation agreement with CW, to make efforts on expanding its industry-leading products and solutions in the China market. Alignment clearly sees on the needs and great potential of the local market for CW timing solutions. The cooperation between CW and Alignment will enable our elite team to take local advantages, together with CW, to bring its industry-leading solutions to China customers, and to provide them with superior support and services.”
Alignment has sales offices located through the region in Shenzhen, Shanghai, Beijing, Chengdu, and Nanjing. For more information contact Rachel Liang at: sales-support@alignment-china.com.
About Connor-Winfield Corporation
Founded in 1963, Connor-Winfield Corporation (CW) based in Aurora, IL USA manufactures and markets custom-designed electronic components used to control the frequency and timing of signals in electronic circuits. Its timing products are used in infrastructure equipment for the telecommunications and network equipment industries, as well as in electronic systems for military applications, avionics, medical devices, instrumentation, industrial devices, and global positioning systems. Other CW business units include Navsync Ltd. (GPS receiver manufacturer), Janus Remote Communications (wireless networking products for data collection and sensor networks), IT3 ( ERP Business software solutions), Nova Systems Products, LLC (Combustible gas sensor equipment), CMS (custom manufacturing services), and Atria, International LLC (Appliance controls design and manufacturing), and 9 Co., LLC (Custom ASIC developer).
About Alignment 
Alignment Company Limited is a Manufacturer’s Representative/Distributor company founded by a group of experienced professionals who have worked for many years in the China IC (Integrated Circuit) market, in the fields of Sales, Applications, Management, and R&D. They have a profound understanding of China/HK markets, as well as the applications, product technology and customer demands, and have rich experience of channel management and local business systems and methods. In 2007 Alignment became sole authorized Sales Representative in China/HK for Xilinx, the world’s leading programmable logic solutions provider.
 
1) Spot news: Xilinx announces Alignment Company Limited as its authorized Sales Representative to expand acceptance in China market and strengthen the local sales service network.
October 18, 2007, Beijing, China - Global leading programmable logic solutions provider Xilinx (Xilinx, Inc. (NASDAQ: XLNX)) today officially announced Alignment Company Limited, composed of China local PLD and other IC Sales professionals, to be Xilinx authorized Sales Representative responsible for its development of new customers and markets as well as distribution network management in mainland China and Hong Kong area, to further Xilinx’s development in China market. This is the second announcement this year following the announcement of Excelpoint Co. Ltd. as authorized distributor of Xilinx in mainland China, Hong Kong, and Taiwan region in April, and is another important move in Xilinx's strengthening local sales and service network.
The authorization further indicates that Xilinx is optimistic about China's growing market of programmable applications, and constantly strengthens commitments on services and support capabilities for China market. Alignment is a pioneering technology Rep/Distributor in China, composed of a group of professionals who have rich experience and profound understanding of technology sales and demand in China and Hong Kong.
2) The latest news: －Alignment Company Limited grand opening
October 31, 2007, China, Shenzhen – China pioneering high technology Rep/Distributor, Alignment Co., Ltd., held a grand opening ceremony in Shenzhen. Attending the grand ceremony were the guests from global leading programmable logic solutions vendor Xilinx; customers including Huawei, ZTE, TCL; Xilinx distributors Avnet, Nu Horizons, and Excelpoint; and other honored guests: Marvell, PMC-Sierra, LT, Micrel, Googol Tech, Smarteer, Fenghua communications, and Electronic Lumens.
As the newly authorized Sales Representative of Xilinx in China, Alignment is a group of experienced professionals who have in depth knowledge of PLD sales, applications, management, and R&D, and have rich experience and profound understanding of technology component sales and demand in China/Hong Kong. Mr. Dan Zhao, Chairman & President, said: "Xilinx is the global leader in the PLD market, and we are very honored to be able to reach a cooperation agreement with Xilinx, to make efforts on expanding its industry-leading products and solutions in China/Hong Kong. Positioned as a local Rep/Distributor in China, Alignment clearly sees on the needs and great potential of the local market for Xilinx PLD solutions. The cooperation between Xilinx and Alignment will enable our elite team to take local advantages, together with Xilinx, to bring its industry-leading solutions to more China/Hong Kong customers, and to provide them with unprecedented professional services and support. "
About the company’s name, Mr. Dan Zhao said: "The Chinese name "Yuan Long" involves two levels of meaning: the first level is that from upstream to downstream, i.e., from suppliers to Rep/distributors to customers, all come together because of the ultimate customer demand; the second level is that we work together to achieve prosperity. We hope that in the field of PLD and other ICs, we can better integrate the up/downstream resources and fully leverage our advantages close to the customers, providing market development and technical support, and eventually achieving multi-win situations between customers, suppliers, agents, and the entire value chain. The english name for Alignment means this."
Mr. Yang Chiah Yee, Xilinx Asia-Pacific Vice President of Sales, said at the ceremony that the main reason Xilinx chosen Alignment as its Sales Representative is to leverage this team’s experience and resources in the PLD market. "The progress of programmable technology has unlimited potential for different areas of applications in China, such as wireless, video, digital TV, control, network security, and others. With growing user needs and the ever-expanding local applications, there is an urgent need for Xilinx to strengthen management of local distribution and promptly respond to customers’ demands, and to provide a more professional and efficient service and support for the local market. Alignment has a profound understanding of the market, applications, technology, and customer needs, in the China/Hong Kong markets, and also rich experience in channel management and the local eco-system. We believe that the cooperation will not only develop new customers and new markets in the region for Xilinx but also further expand market coverage, and enhance existing and new customers’ satisfaction to a higher level."
About Alignment
Alignment Company Limited is a leading Representative/Distributor for high technology components in China and Hong Kong. For more information please visit our website: www.alignment-china.com .
Xilinx Asia-Pacific Sales Vice President Yang Chiah Yee & Alignment Chairman & President Dan Zhao cut the ribbon at the opening ceremony.
Alignment Company Limited is Xilinx’ sole authorized Sales Representative in China.
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